Hotel breakfast is one of the most important services that a hotel offers. As it is usually included in the room price, it can easily become a reference point of satisfaction or not, for all hotel guests. Even if a rich breakfast is not in your daily routine, whenever you find yourself in a hotel — either for business or pleasure — the breakfast time is the most interesting moment of the day, giving you the energy you need and inviting you to try delicious tastes that will really make your day.
But which are the key-points on which you should pay attention and that can make breakfast the competitive advantage of your hotel, boosting your ratings and reviews?
1. Make sure that you use labelsPhoto by: Le Meridien Bangkok
A very common mistake in a hotel breakfast buffet, is the lack of labels. Even if the hoteliers or the F&B managers feel confident that they have built the perfect breakfast menu, they often fail to adequately inform the guests on what each plate is, creating misunderstandings about what the guest has really picked. A situation like this is bad for both the hotel (since you are wasting an important amount of ingredients) and the guests, since they end up not enjoying their breakfast as they had hoped for.
In order to avoid this, make sure that you use sufficient labels for all items in your buffet, explaining what each plate is and what are its ingredients.
Smart tip: In order to highlight the high quality, don’t forget to write on each label some ‘catchy’ notes, like the name of the Chef who has created the recipe or the origin of the products used, especially if they come from the local market.
2. Guide your GuestsPhoto by: Capo Bay Hotel
Many hoteliers are really proud of the big variety they offer through their breakfast menu. But this can be a real problem for the guests, who have difficulties in deciding what to pick among all those choices or end up making some really bad taste combinations. If you are a hosting a high-end and extensive breakfast, it is vital to work hard on the overall structure of your buffet, guiding & helping the guests to choose the right things that will make them enjoy their breakfast in the best possible way. Don’t forget that a satisfied breakfast guest, is far more likely to come back later to try your other hotel restaurants!
Smart tip: Print a special “Breakfast Ideas” menu that will help the guests combine the different plates and ingredients according to their personal likes, giving them the optimum culinary experience. Make sure to cover an many guest profiles as possible, not forgetting to include some ‘light’, ‘healthy’ and ‘gluten free’ options!
3. Present the local cuisine through your ‘Traditional Breakfast’
Photo by: Sensimar Royal Blue Resort & Spa
When visiting a new destination, one thing is for sure: travellers will want to experience the most of it, no matter if they travel for business or leisure. Even if a standard continental breakfast is the easiest and safest way to go, since it covers the majority of the guests’ desires, traditional local recipes are always well received and many times become the ‘best sellers’ of the breakfast buffet. Guests become excited when they have the opportunity to try new tastes and live even for a while like a local, diving in the culture and habits of the destination. Using local products gives also a sense of luxury, as it hints high quality, while at the same time indicates that you equally care for your guests’ experience and the support of your local community.
Smart Tip: Don’t mix the local recipes with the rest of your buffet. In order to present them in the best possible way, make a special “Local Breakfast Corner”, where you will gather all the local products and recipes offered to your guests, giving them an added value and focus.
4. Offer Low Calories Breakfast!Photo by: Mama Shetler, Lyon
Spending many days at a hotel, can ensure some extra pounds for your guests, especially if what you are offering at breakfast is so delicious and rich. But high-quality doesn’t necessarily mean ‘things that will make you fat’. Invest in creating a selection of dishes with low calories, allowing those guests who wish to take a break from the daily ‘eggs & bacon’ choice, to do so in the most clever and inspired way. Make sure to stick to the ‘mouthwatering’ way of presenting your low-calories dishes, ensuring that you will preserve the excitement of your guests and not make them feel that they choose ‘healthy’ over taste!
Smart Tip: Ask your Chef to create the “Fit plate of the day”, with a selection of low fat products and recipes, that will help the travellers choose the “light way” to start their day. It is always easier to restrict yourself from picking among the numerous delicacies offered at a buffet, when the hotel offers you a ready, tasteful and low fat solution.
5. Create a Breakfast AmbiancePhoto by: Hotel Villa Carlotta
It is very common to offer breakfast at the same restaurant where your guests will later come to enjoy their lunch or dinner. Especially for this reason, it is critical to create a distinct “Breakfast Ambiance” in the morning, that will help the guests start their day in the best possible way. Choose the best music for morning, use some special plates or equipment and highlight the happy, colourful and joyful breakfast mood. Try to present everything differently, even products that are served during breakfast and dinner as well. Ask your Architect or Interior designer to come up with some clever set ups for the breakfast time, that will help you easily create the atmosphere you wish and offer to your guests a unique experience, clearly different than their lunch or dinner at the same venue.
Special Tip: Select special staff uniforms especially for the breakfast, giving a unique character to the whole setting. People are the most important part of the hotel experience and they are the best channel to create the ambiance you need. Special uniforms with smart prints can make the day of your guests and create a happy atmosphere.